Felt Bicycles is a Southern California bicycle shop. These are two concept bikes developed alongside matching advertisements for Felt, one for the men’s bike and one for women’s bike. Both bikes share an overlapping 50's theme, but each one splits into a more specific theme for the demographic. Irene is a bike for women themed after 50's futurism and kitchen/home appliances. Vicki is a men's bike themed after 50's garage pin-ups. Both the men and women's bikes have specialized sticker decals as well as a custom tire-tread pattern.