Ariel Ximenes
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220 Energy Beverage
220 is a natural, caffeine-free energy beverage made for technicians. Since a techie's uniform is and always will be all black, this drink comes dressed for opening night. All the different flavors are all colored the same—black—while the label colors and name denote flavor. The label colors and name are based on the principles of lighting. The name, 220 is a reference to the 220 Volt power often used to run many pieces of lighting equipment. There is also an anti-energy drink as part of the 220 line called Blackout so at the end of the night, a technician can get to sleep to start all over again in the morning.
This is an energy drink made for technicians. As a technician, whether you're on a film crew, the backstage area of a theatre, or anywhere else, you're going to work late into the night. 220 allows technicians to stay focused and alert without the sugar or caffeine-related issues caused by other energy drinks.
